Nima Marketing Solutions

What is it?

Preparing and managing your website pages to appear in the "organic" or free search engine results pages that appear when a potential customer types in words or phrases into a search engine to find the information they're looking for.

Why is it Important?

 

The better optimized your website pages are for search engines, the higher it would shows up on the Search Engine Result Pages for the searched key phrases. A high ranking is essential since most searchers never look beyond the first or second page and most search engines show 10 results per page.

 

Therefore for your website to get more sales from qualified traffic coming from the search engines, it should show up in the first two pages.

 

What will you do for me?

We will identify the best keywords for your site and integrate them into your website's title tags, headlines and website copy. We will also ensure all the coding behind your site is error free and easy for search engines robots to read and follow.

 

Then we undertake a long term program of submitting your website to search engines (like Google, Bing and Yahoo) and listed in relevant directories, as well as obtaining links to your site from respected and useful referral websites, all of which are critical in getting your website better placed on the search engines.

 

 

 

What is it?

Also known as Pay Per Click (PPC) Advertising like Google Adwords. Businesses pay or bid on key words that they think potential customers will enter into search engines to find the services they offer. The keywords trigger ads that show up usually on the top or right had side of the search engine results.

 

Why is it Important?

What is the first thing you do when researching a new product or service you are interested in buying? If you are not searching online for it then you might be the only one! Even customers that do not purchase online commonly do their research in the internet before making a purchase decision. If your company is not found, then you can be sure your competitors will be!

 

What will you do for me?

We will discuss keywords and phrases to establish the best words for you to bid on, then set up a new Google Adwords account or restructure your existing account into relevant campaigns and adgroups. We will manage your Adwords budget and make changes to bid prices accordingly. We will establish work with your website designer (if its not us) to make changes to your website in order to optimize the performance of your site and the Adwords campaigns based on the results and feedback we obtain. Our goal is to improve quality scores, click-throughs and conversion rates whilst getting the best out of your budget.

 

Google Adwords can get expensive and needs to be managed carefully to fit your budget, however it is very easy to control and you will be able to see directly what sort of improvement it brings to your business – something that offline marketing cannot offer!