Email Marketing

What is it?

Regular emails or email newsletters to your database of contacts or customers to keep in touch, convey special offers and to encourage and invite repeat custom.

Why is it important?

Getting someone to be your customer the first time is tough and can be expensive. Getting the same person to purchase again from you is well reported to be considerably less difficult and less expensive, but only if you manage the relationship effectively.

Maintaining regular contact with your customers is the ideal way to cultivate your relationship and it used to be expensive and hard work… until email campaigns arrived!

What will you do for me?

We will design and write monthly (or more frequently if appropriate) email campaigns in both HTML and plain text to send to your customer base. We will test the emails in all major email clients and spam filters as well as manage the database to ensure data privacy and compliance with regulations.

Our sophisticated software provides in depth feedback and reports about open, click through and bounce rates, all of which we can use to improve the next mailing.